The Infinite Asset: Managing Brands to Build New Value

by Hill, Sam
3.1 out of 5 Customer Rating
ISBN: 9781578512492
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Overview

Introduces a 3-D mapping tool - the brand portfolio molecule - that lets managers visualize elements of a brand and how they interact to create new value. This book argues that a company's brand portfolio must reflect how the target customer actually views the brand.
  • Format: Hardcover
  • Author: Hill, Sam
  • ISBN: 9781578512492
  • Condition: Used
  • Dimensions: 9.60 x 0.95
  • Number Of Pages: 240
  • Publication Year: 2001

Customer Reviews