HPB Round Rock
2601 S IH 35Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Round Rock 2601 S IH 35 Round Rock, TX 78664
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Parmer Crossing 2506 W Parmer Ln Austin, TX 78727
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Cedar Park 1335 E Whitestone Blvd Cedar Park, TX 78613
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Anderson Mill 13492 US Hwy 183 N Austin, TX 78750
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB North Lamar 5555 N Lamar Blvd Austin, TX 78751
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB South Lamar 2929 S Lamar Blvd Austin, TX 78704
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Southpark Meadows 9900 S IH 35 Austin, TX 78748
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
Why are we obsessed with the things we want only to be bored when we get them?
Why is addiction perfectly logical to an addict?
Why does love change so quickly from passion to indifference?
Why are some people die-hard liberals and others hardcore conservatives?
Why are we always hopeful for solutions even in the darkest times--and so good at figuring them out?
The answer is found in a single chemical in your brain: dopamine. Dopamine ensured the survival of early man. Thousands of years later, it is the source of our most basic behaviors and cultural ideas--and progress itself.
Dopamine is the chemical of desire that always asks for more--more stuff, more stimulation, and more surprises. In pursuit of these things, it is undeterred by emotion, fear, or morality. Dopamine is the source of our every urge, that little bit of biology that makes an ambitious business professional sacrifice everything in pursuit of success, or that drives a satisfied spouse to risk it all for the thrill of someone new. Simply put, it is why we seek and succeed; it is why we discover and prosper. Yet, at the same time, it's why we gamble and squander.
From dopamine's point of view, it's not the having that matters. It's getting something--anything--that's new. From this understanding--the difference between possessing something versus anticipating it--we can understand in a revolutionary new way why we behave as we do in love, business, addiction, politics, religion--and we can even predict those behaviors in ourselves and others.
In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity--and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and why the brains of liberals and conservatives really are different.