The Persona Principle: How to Succeed in Business with Image Marketing

by Armstrong, Derek
3.8 out of 5 Customer Rating
ISBN: 9780684802695

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Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle"TM" will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Discover how to:
-- Overcome the two biggest obstacles to success -- invisibility and incredibility
-- Capitalize on the five hottest consumer trends to become a market leader
-- Employ the 8 Persona Factors -- the most important ways to build image
-- Use the 88 Persona Codes -- the proven techniques of Image-Marketing
-- Build a Persona Plan -- a step-by-step marketing plan for success

Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.

  • Format: Trade Paperback
  • Author: Armstrong, Derek
  • ISBN: 9780684802695
  • Condition: Used
  • Dimensions: 8.99 x 0.70
  • Number Of Pages: 240
  • Publication Year: 1997

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