Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

by Twitchell, James
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ISBN: 9780609807231
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Overview

James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over."
  • Format: Trade Paperback
  • Author: Twitchell, James
  • ISBN: 9780609807231
  • Condition: Used
  • Dimensions: 9.14 x 0.66
  • Number Of Pages: 240
  • Publication Year: 2001

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