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Harvard Business Review on Increasing Customer Loyalty
Availability:
$23.00
Used
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Trade Paperback
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9781422162521
Overview
Overview
How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
- Format: TradePaperback
- Author: Review, Harvard Business
- ISBN: 9781422162521
- Condition: Used
- Dimensions: 8.10 x 0.70
- Number Of Pages: 221
- Publication Year: 2011
Language:
English
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