It's Not How Good You Are, It's How Good You Want to Be

ISBN: 9780714843377
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Used - Trade Paperback - 9780714843377

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Overview

"

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must.

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  • Format: TradePaperback
  • Author: Arden, Paul
  • ISBN: 9780714843377
  • Condition: Used
  • Dimensions: 7.00 x 0.60
  • Number Of Pages: 128
  • Publication Year: 2003

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  • Unpretentious advice. Tiny book. Big ideas. Great graduation gift.

    Meredith S. - 6 years 9 months ago

    Arden was the creative director at Saatchi & Saatchi in the 70s, 80s and 90s. So I wasn't surprised at the concise and creative execution of this book. It's an itty bitty book a collection of one liners and phrases that you'll be able to read in one quick sitting. It's Not How Good You Are, It's How Good You Want To Be would make a superb gift for graduation or for anyone in a creative profession.

    HPB Staff Review