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Trade Paperback
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9781119894872
Overview
Overview
Marketing has rapidly evolved in the past years: New marketing treats every aspect of interacting with customers--including customer service and the product itself--as an opportunity to grow the organization.Marketing For Dummies, 6th Editionwill include new and revised material designed to help readers get a handle these concepts, from everything from boosting your marketing skills to internet and search engine marketing and the latest trends in guerilla, global, and growth-hacker marketing. It will include new information on:
- How to use HubSpot, MailChimp, and other tools for managing emails, customer journeys, automated marketing, and lead cycles.
- Consumer behaivor and psychology: New research on consumer expectations and attitudes relating to brands they patronizepatronize, purchasing and loyalty trends, insights from neuroscience studies, etc.,
- New technologies and methods for getting customer feedback in a survey-fatigued consumer world
- How to manage and inspire positive reviews on consumer pages like Google, Yelp, Pinterest, and Amazon.
- Lessoned learned from COVID-19.
- More guidance for email marketing, sequence/automated marketing, and how to create successful campaigns via HubSpot, etc.
- Networking and Events will be updated with info on how to leverage live engagement with channels such as YouTube, Zoom, Webinars, and so on.
- New and more detailed info on how to create clever and engaging campaigns across the Big 5 social pages.
- Format: TradePaperback
- Author: McMurtry, Jeanette
- ISBN: 9781119894872
- Condition: Used
- Number Of Pages: 400
- Publication Year: 2022
Language:
English
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