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#SummerReading In New Sales. Simplified Mike Weinberg covers the basics in no-nonsense way and no excuses. He lays out a simple formula for growing and developing your sales pipeline based on proven actions and strategies that have been the foundation of sales success for thousands of highly successful sellers. But just because it's simple, you still have to do the work and it's not always easy. I personally like to learn through fundamentals, and Mike walks you through multiple fundamental steps to be successful: Selecting targets, Developing a good sales story, Connecting with targets and being in control of your business. I've shared this book with many sales reps I've managed.
Mike Weinberg get it! If you need clarity on how to proactively gain new business, this is the book for you. Mike is clear, concise, and very practical. No "pie in the sky" promises here. Straight forward views on the world of selling combined with solid advice on how to move forward. He does a fantastic job of setting the stage and then teaching you step by step on how to prospect for new accounts. By far one of the best business books of the decade. You will not be disappointed.